{"id":21938,"date":"2026-10-02T09:56:35","date_gmt":"2026-10-02T07:56:35","guid":{"rendered":"http:\/\/www.si-hu.eu\/2127\/?p=21938"},"modified":"2026-10-02T09:56:35","modified_gmt":"2026-10-02T07:56:35","slug":"elindult-a-ruralis-turizmus-akademia","status":"publish","type":"post","link":"http:\/\/www.si-hu.eu\/2127\/hu\/2026\/10\/02\/elindult-a-ruralis-turizmus-akademia\/","title":{"rendered":"Elindult a Rur\u00e1lis Turizmus Akad\u00e9mia"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><a href=\"http:\/\/www.si-hu.eu\/2127\/hu\/p2_re-action_home\/\"><img class=\"size-medium wp-image-15528 alignnone\" src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-500x258.jpg\" alt=\"\" width=\"500\" height=\"258\" srcset=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-200x103.jpg 200w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-400x206.jpg 400w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-500x258.jpg 500w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-600x310.jpg 600w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-768x396.jpg 768w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-800x413.jpg 800w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-1024x529.jpg 1024w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-1200x619.jpg 1200w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-1536x793.jpg 1536w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>A RE-ACTION projekt keret\u00e9ben 2026. szeptember 23-\u00e1n, Zalaegerszegen ker\u00fclt sor a Szlov\u00e9n-Magyar Rur\u00e1lis Turizmus Akad\u00e9mia els\u0151 rendezv\u00e9ny\u00e9re. Az esem\u00e9nyt a Zala V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara szervezte. A programon magyar \u00e9s szlov\u00e9n projektpartnerek, valamint a projektbe bevont turisztikai szolg\u00e1ltat\u00f3k vettek r\u00e9szt: sz\u00e1ll\u00e1sad\u00f3k \u00e9s vend\u00e9gl\u00e1t\u00f3k, helyi termel\u0151k \u00e9s k\u00e9zm\u0171vesek, tov\u00e1bb\u00e1 program- \u00e9s \u00e9lm\u00e9nyszolg\u00e1ltat\u00f3k. Az esem\u00e9ny c\u00e9lja a gyakorlati tud\u00e1s \u00e1tad\u00e1sa, a hat\u00e1ron \u00e1tny\u00fal\u00f3 szakmai kapcsolatok er\u0151s\u00edt\u00e9se \u00e9s a rur\u00e1lis turizmusban m\u0171k\u00f6d\u0151 v\u00e1llalkoz\u00e1sok digit\u00e1lis lehet\u0151s\u00e9geinek hat\u00e9konyabb kihaszn\u00e1l\u00e1sa volt.<\/p>\n<p>A rendezv\u00e9ny k\u00f6zponti el\u0151ad\u00e1s\u00e1t Fil\u00f3 Ang\u00e9la Katalin AI- \u00e9s marketingmentor tartotta \u201eA digit\u00e1lis vend\u00e9g\u00fat 6 pontja &#8211; az els\u0151 keres\u00e9st\u0151l a visszat\u00e9r\u0151 vend\u00e9gig\u201d c\u00edmmel. Az el\u0151ad\u00e1s a teljes vend\u00e9gutat v\u00e9gigk\u00f6vette: a felfedez\u00e9s \u00e9s keres\u00e9s, a bizalom kialak\u00edt\u00e1sa \u00e9s a d\u00f6nt\u00e9s, a foglal\u00e1s, a felk\u00e9sz\u00edt\u00e9s \u00e9s \u00e9rkez\u00e9s, a helysz\u00edni \u00e9lm\u00e9ny, majd a t\u00e1voz\u00e1s, az aj\u00e1nl\u00e1s \u00e9s a visszat\u00e9r\u00e9s szakaszait.<\/p>\n<p>Az egyik legfontosabb \u00fczenet az volt, hogy a vend\u00e9g\u00e9lm\u00e9ny m\u00e1r j\u00f3val az \u00e9rkez\u00e9s el\u0151tt elkezd\u0151dik. A vend\u00e9gek a keres\u00e9si tal\u00e1latokb\u00f3l, a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia tartalmaib\u00f3l, a weboldalb\u00f3l, az \u00fczenetekb\u0151l, a foglal\u00e1si folyamatb\u00f3l \u00e9s a szem\u00e9lyes kommunik\u00e1ci\u00f3b\u00f3l egyetlen \u00f6sszbenyom\u00e1st alak\u00edtanak ki. A r\u00e9sztvev\u0151k \u00e1ttekintett\u00e9k az egy\u00e9rtelm\u0171 \u00e9rt\u00e9kaj\u00e1nlat, a hiteles fot\u00f3k, a friss inform\u00e1ci\u00f3k, az \u00e1tl\u00e1that\u00f3 \u00e1rak, a vend\u00e9gv\u00e9lem\u00e9nyek, a bemutatkoz\u00f3 emberi arc \u00e9s a t\u00f6bbnyelv\u0171 kommunik\u00e1ci\u00f3 szerep\u00e9t. Az el\u0151ad\u00e1s arra is r\u00e1vil\u00e1g\u00edtott, hogy a t\u00f6rt\u00e9netmes\u00e9l\u00e9s \u00e9s a legfontosabb vend\u00e9gt\u00edpusok pontos ismerete hogyan teheti megk\u00fcl\u00f6nb\u00f6ztethet\u0151bb\u00e9 \u00e9s eml\u00e9kezetesebb\u00e9 a vid\u00e9ki turisztikai k\u00edn\u00e1latot.<\/p>\n<p>A gyakorlati p\u00e9ld\u00e1k bemutatt\u00e1k, mik\u00e9nt t\u00e1mogathatja a mesters\u00e9ges intelligencia a tartalomtervez\u00e9st, a v\u00e1laszv\u00e1zlatok \u00e9s ford\u00edt\u00e1sok k\u00e9sz\u00edt\u00e9s\u00e9t, a gyakori k\u00e9rd\u00e9sek feldolgoz\u00e1s\u00e1t, a szem\u00e9lyre szabott aj\u00e1nlatok, valamint az \u00e9rkez\u00e9s el\u0151tti \u00fczenetek \u00f6ssze\u00e1ll\u00edt\u00e1s\u00e1t. Az el\u0151ad\u00f3 ugyanakkor hangs\u00falyozta, hogy az \u00e1rakat, id\u0151pontokat, felt\u00e9teleket \u00e9s a v\u00e9gs\u0151 d\u00f6nt\u00e9seket minden esetben embernek kell ellen\u0151riznie.<\/p>\n<p>A rendezv\u00e9ny a helyi szerepl\u0151k egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9nek fontoss\u00e1g\u00e1t is kiemelte. Egyetlen vend\u00e9g\u00fat \u00f6sszekapcsolhatja a sz\u00e1ll\u00e1sad\u00f3kat, vend\u00e9gl\u00e1t\u00f3kat, termel\u0151ket, k\u00e9zm\u0171veseket \u00e9s \u00e9lm\u00e9nyszolg\u00e1ltat\u00f3kat. A keresztaj\u00e1nl\u00e1sok teljesebb vend\u00e9g\u00e9lm\u00e9nyt, hosszabb tart\u00f3zkod\u00e1st \u00e9s a t\u00e9rs\u00e9gben marad\u00f3 t\u00f6bbletbev\u00e9telt eredm\u00e9nyezhetnek. A magyar \u00e9s szlov\u00e9n nyelv\u0171, szinkrontolm\u00e1csol\u00e1ssal megval\u00f3sult program szakmai besz\u00e9lget\u00e9sre \u00e9s kapcsolat\u00e9p\u00edt\u00e9sre is lehet\u0151s\u00e9get adott. Az Akad\u00e9mia els\u0151 alkalma k\u00f6z\u00f6s szakmai alapot teremtett a RE-ACTION projekt tov\u00e1bbi k\u00e9pz\u00e9si \u00e9s tud\u00e1smegoszt\u00e1si tev\u00e9kenys\u00e9geihez.<\/p>\n<p>K\u00e9pek: Zala V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara<\/p>\n<\/div><style type=\"text\/css\">.fusion-gallery-1 .fusion-gallery-image {border:0px solid #e2e2e2;}<\/style><div class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-6 fusion-gallery-layout-grid fusion-gallery-1\" style=\"margin:-5px;\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-1-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-1-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (1)\" aria-label=\"RE-ACTION TA 20260923 Zeg (1)\" class=\"img-responsive wp-image-21941 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-2-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-2-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (2)\" aria-label=\"RE-ACTION TA 20260923 Zeg (2)\" class=\"img-responsive wp-image-21944 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-3-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-3-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (3)\" aria-label=\"RE-ACTION TA 20260923 Zeg (3)\" class=\"img-responsive wp-image-21947 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-4-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-4-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (4)\" aria-label=\"RE-ACTION TA 20260923 Zeg (4)\" class=\"img-responsive wp-image-21950 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-5-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-5-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (5)\" aria-label=\"RE-ACTION TA 20260923 Zeg (5)\" class=\"img-responsive wp-image-21953 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-6-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-6-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (6)\" aria-label=\"RE-ACTION TA 20260923 Zeg (6)\" class=\"img-responsive wp-image-21956 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Szlov\u00e9n-Magyar Rur\u00e1lis Turizmus Akad\u00e9mia els\u0151 alkalma a projektpartnereket \u00e9s turisztikai szolg\u00e1ltat\u00f3kat a digit\u00e1lis vend\u00e9g\u00fat hat pontja \u00e9s az AI gyakorlati alkalmaz\u00e1sa k\u00f6r\u00e9 szervezte.<\/p>\n","protected":false},"author":19,"featured_media":21959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[77,79,146],"tags":[],"_links":{"self":[{"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/posts\/21938"}],"collection":[{"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/comments?post=21938"}],"version-history":[{"count":1,"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/posts\/21938\/revisions"}],"predecessor-version":[{"id":21963,"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/posts\/21938\/revisions\/21963"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/media\/21959"}],"wp:attachment":[{"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/media?parent=21938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/categories?post=21938"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/hu\/wp-json\/wp\/v2\/tags?post=21938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}