Culture and Wine: Cross-border Connection of Cultural Heritage and Wine Traditions into Innovative, Sustainable Tourist Experiences

For local communities, winemakers, cultural actors, tourism providers and visitors in the Slovenia–Hungary border region
who need new ways to make wine-cultural tourism more sustainable, visible, and attractive beyond peak seasons,
we develop and implement a cross-border initiative that connects shared wine and cultural heritage into thematic routes, sustainable events, and innovative digital tools.
With our help, they can reduce seasonality, discover lesser-known rural areas, co-create authentic wine-cultural experiences, engage visitors through festivals, and strengthen collaboration between tourism, culture, and local producers.
Our solution is better than traditional wine tourism initiatives
because it combines cultural heritage, sustainability, and digital innovation into a transferable cross-border model—strengthening cross-border cooperation, extending the tourism season, and boosting regional competitiveness.

Call
Open Call for Project Proposals for standard projects

Priority
Inclusive border region based on sustainable tourism

Specific objective
Enhancing the role of culture and sustainable tourism in economic development, social inclusion and social innovation

Status
Under implementation

The project lead partner is responsible for the content of this website.

Project Manager
Goran Šoster

E-mail address: goran@prlekija.com
Phone number: 00 386 41 797 613

Financial Manager
Goran Šoster

E-mail address: goran@prlekija.com
Phone number: 00 386 41 797 613

Communication Manager
dr. Tanja Dominko

E-mail address: tanja@prlekija.com
Phone number: 00 386 2 585 1340