{"id":17759,"date":"2026-03-11T11:23:39","date_gmt":"2026-03-11T10:23:39","guid":{"rendered":"http:\/\/www.si-hu.eu\/2127\/?p=17759"},"modified":"2026-03-11T11:23:39","modified_gmt":"2026-03-11T10:23:39","slug":"houses-to-go-tradicija-in-digitalna-prisotnost-z-roko-v-roki","status":"publish","type":"post","link":"http:\/\/www.si-hu.eu\/2127\/sl\/2026\/03\/11\/houses-to-go-tradicija-in-digitalna-prisotnost-z-roko-v-roki\/","title":{"rendered":"HOUSES to go: Tradicija in digitalna prisotnost z roko v roki"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><img class=\"size-medium wp-image-15777 alignleft\" src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-500x258.jpg\" alt=\"\" width=\"500\" height=\"258\" srcset=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-200x103.jpg 200w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-400x206.jpg 400w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-500x258.jpg 500w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-600x310.jpg 600w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-768x396.jpg 768w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-800x413.jpg 800w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-1024x529.jpg 1024w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-1200x619.jpg 1200w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/11\/HOUSES-to-go-Project-logo-Slovenia-Hungary_bilingual_color-1536x793.jpg 1536w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>V okviru projekta HOUSES to go je bila 24. februarja 2026 uspe\u0161no zaklju\u010dena druga izmed prakti\u010dnih delavnic z naslovom \u00bbKomunikacija in tr\u017eenje v praksi pode\u017eelskih hi\u0161\u00ab. Delavnico je gostila hi\u0161a B\u00e9keh\u00e1z v Vasv\u00e1rju, kjer so lahko mad\u017earski in slovenski udele\u017eenci poglobili svoje znanje. Organizatorji so zagotovili mad\u017earsko-slovensko tolma\u010denje, kar je omogo\u010dilo aktiven strokovni dialog in izmenjavo izku\u0161enj.<br \/>\nDelavnica se je za\u010dela z uvodnim nagovorom, v katerem je projektno vodstvo predstavilo cilje dneva in strokovne poudarke. Sledile so predstavitve mentorjev partnerskih organizacij, ki so predstavili sodelujo\u010de pode\u017eelske hi\u0161e, vklju\u010dno z njihovim delovanjem, rezultati in mo\u017enostmi razvoja. Predstavitve, obogatene z vizualnimi elementi in prakti\u010dnimi primeri, so prispevale k \u0161irjenju strokovnih obzorij udele\u017eencev.<br \/>\nVrhunec dopoldanskega programa je bila predstavitev z naslovom \u00bbVloga komunikacije pri delovanju pode\u017eelskih hi\u0161\u00ab. Udele\u017eenci so spoznali, kako lahko zavestna komunikacija postane klju\u010dni dejavnik trajnostnega delovanja pode\u017eelskih hi\u0161. Predstavitev je zajemala uporabo 7P-modela tr\u017eenja, prilagojenega pode\u017eelskim hi\u0161am, pomen natan\u010dne opredelitve ciljnih skupin in u\u010dinkovito uporabo razli\u010dnih komunikacijskih kanalov. Posebna pozornost je bila namenjena vlogi dru\u017ebenih medijev pri doseganju in privabljanju obiskovalcev. Teoreti\u010dni del se je zaklju\u010dil s prakti\u010dno vajo: udele\u017eenci so lahko razvili svoje profile ciljnih skupin z uporabo predloge Buyer Persona v mad\u017earskem in slovenskem jeziku. Skupna analiza in \u0161tudije primerov so ponudile prilo\u017enost za takoj\u0161njo uporabo metodologije in izmenjavo izku\u0161enj.<br \/>\nPo odmoru za kosilo se je popoldanski program osredoto\u010dil na prakti\u010dno uporabo platforme Facebook. Udele\u017eenci so se seznanili z osnovnimi pojmi, razli\u010dnimi vrstami objav in koraki, potrebnimi za razvoj zavestne vsebinske strategije. Strokovni del je zajemal \u010dasovno razporeditev objav, vlogo dogodkov in skupin na Facebooku ter na\u010dela u\u010dinkovitega pisanja oglasnih besedil. Program je posebej obravnaval ravnanje z negativnimi komentarji, prepoznavanje la\u017enih sporo\u010dil na dru\u017ebenih omre\u017ejih in razmerje med organsko vsebino in pla\u010danim ogla\u0161evanjem. Obravnavana so bila tudi osnovna pravila nagradnih iger in vpra\u0161anja varstva podatkov. Med interaktivnimi vajami so udele\u017eenci vadili pisanje bolj zanimivih besedil in razvili strategije odzivanja na konkretne situacije v komentarjih.<br \/>\nDelavnica se je zaklju\u010dila z neobveznim kulturnim programom: udele\u017eenci so si lahko ogledali Vasv\u00e1rski muzej in razstavo Zgodovinske zbirke dominikanskega reda. Enourni vodeni ogled je mad\u017earskim in slovenskim udele\u017eencem ponudil dodatne strokovne in kulturne izku\u0161nje.<br \/>\nGlede na povratne informacije so udele\u017eenci delavnico ocenili kot prakti\u010dno in dobro strukturirano. Dogodek je prispeval k razvoju komunikacijskih in marketin\u0161kih ve\u0161\u010din lokalnih zgodovinskih muzejev, okrepil \u010dezmejno strokovno sodelovanje in podprl izvajanje ciljev projekta HOUSES to go.<\/p>\n<p>Fotografije: Pannon Helyi Term\u00e9k Nonprofit Kft.&nbsp;<\/p>\n<\/div><style type=\"text\/css\">.fusion-gallery-1 .fusion-gallery-image {border:0px solid #e2e2e2;}<\/style><div class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-12 fusion-gallery-layout-grid fusion-gallery-1\" style=\"margin:-5px;\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-1-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-1-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (1)\" aria-label=\"HOUSES to go 2 workshop (1)\" class=\"img-responsive wp-image-17762 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-2-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-2-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (2)\" aria-label=\"HOUSES to go 2 workshop (2)\" class=\"img-responsive wp-image-17765 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-3-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-3-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (3)\" aria-label=\"HOUSES to go 2 workshop (3)\" class=\"img-responsive wp-image-17768 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-4-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-4-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (4)\" aria-label=\"HOUSES to go 2 workshop (4)\" class=\"img-responsive wp-image-17771 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-5-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-5-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (5)\" aria-label=\"HOUSES to go 2 workshop (5)\" class=\"img-responsive wp-image-17774 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-6-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-6-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (6)\" aria-label=\"HOUSES to go 2 workshop (6)\" class=\"img-responsive wp-image-17777 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-7-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-7-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (7)\" aria-label=\"HOUSES to go 2 workshop (7)\" class=\"img-responsive wp-image-17780 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-8-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-8-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (8)\" aria-label=\"HOUSES to go 2 workshop (8)\" class=\"img-responsive wp-image-17783 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-9-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-9-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (9)\" aria-label=\"HOUSES to go 2 workshop (9)\" class=\"img-responsive wp-image-17786 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-10-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-10-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (10)\" aria-label=\"HOUSES to go 2 workshop (10)\" class=\"img-responsive wp-image-17789 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-11-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-11-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (11)\" aria-label=\"HOUSES to go 2 workshop (11)\" class=\"img-responsive wp-image-17792 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-12-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/03\/HOUSES-to-go-2-workshop-12-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"HOUSES to go 2 workshop (12)\" aria-label=\"HOUSES to go 2 workshop (12)\" class=\"img-responsive wp-image-17795 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>V okviru projekta HOUSES to go je bila 24. februarja 2026 uspe\u0161no zaklju\u010dena druga izmed prakti\u010dnih delavnic z naslovom \u00bbKomunikacija in tr\u017eenje v praksi pode\u017eelskih hi\u0161\u00ab.<\/p>\n","protected":false},"author":19,"featured_media":17801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[130,81],"tags":[],"_links":{"self":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts\/17759"}],"collection":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/comments?post=17759"}],"version-history":[{"count":1,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts\/17759\/revisions"}],"predecessor-version":[{"id":17804,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts\/17759\/revisions\/17804"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/media\/17801"}],"wp:attachment":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/media?parent=17759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/categories?post=17759"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/tags?post=17759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}