{"id":21207,"date":"2026-09-10T11:10:36","date_gmt":"2026-09-10T09:10:36","guid":{"rendered":"http:\/\/www.si-hu.eu\/2127\/?p=21207"},"modified":"2026-09-10T11:10:36","modified_gmt":"2026-09-10T09:10:36","slug":"digitalna-prepoznavnost-sodobnih-rokodelcev","status":"publish","type":"post","link":"http:\/\/www.si-hu.eu\/2127\/sl\/2026\/09\/10\/digitalna-prepoznavnost-sodobnih-rokodelcev\/","title":{"rendered":"Digitalna prepoznavnost sodobnih rokodelcev"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><a href=\"http:\/\/www.si-hu.eu\/2127\/sl\/p2_c4f-elevate_domov\/\"><img class=\"alignnone size-medium wp-image-16302\" src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-500x258.jpg\" alt=\"\" width=\"500\" height=\"258\" srcset=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-200x103.jpg 200w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-400x206.jpg 400w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-500x258.jpg 500w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-600x310.jpg 600w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-768x396.jpg 768w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-800x413.jpg 800w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-1024x529.jpg 1024w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-1200x619.jpg 1200w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/12\/C4F-ELEVATE-Project-logo-Slovenia-Hungary_bilingual_color-1536x793.jpg 1536w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Tretji strokovni dogodek C4F-ELEVATE v Szombathelyju je rokodelcem ponudil prakti\u010dna znanja za u\u010dinkovito spletno prisotnost, doseganje ciljnih skupin in predstavljanje njihovega dela po digitalnih kanalih.<\/p>\n<p>Partnerstvo C4F-ELEVATE je 24. junija 2026 v prostorih Back Office Plusz v Szombathelyju na Mad\u017earskem organiziralo tretji strokovni dogodek z naslovom \u00bbSpletna prisotnost in digitalna prepoznavnost za sodobne rokodelce\u00ab. Dogodek je bil izveden v okviru projektnih izobra\u017eevalnih aktivnosti in strate\u0161kega stebra Digitalna orodja za promocijo in participativno vklju\u010devanje. Po pozdravnem nagovoru in kratki predstavitvi projekta C4F-ELEVATE, ki jo je izvedla Zsuzsa Sohajda iz fundacije Ljudska visoka \u0161ola Vasv\u00e1r, je D\u00f3ra Rosta iz podjetja Back Office Plusz udele\u017eencem predstavila spletna ob\u010dinstva in dru\u017ebena omre\u017eja. Obravnavala je osnove dolo\u010danja ciljne skupine in oblikovanja persone kupca, uporabni\u0161ke navade, trenutno delovanje algoritmov ter posebnosti omre\u017eij Facebook, Instagram in TikTok. Udele\u017eenci so se seznanili tudi z osnovami pla\u010dljivega ogla\u0161evanja na Facebooku. Izabella Bogn\u00e1r iz podjetja Back Office Plusz se je posvetila ustvarjanju vsebin in u\u010dinkoviti spletni prisotnosti. Predstavila je osnove na\u010drtovanja spletnih vsebin, ustreznega odzivanja na odzive in negativne komentarje ter priprave uporabne spletne strani. Govorila je tudi o osnovah optimizacije za spletne iskalnike (SEO) in pomenu profila podjetja v Googlu (Google Business Profile) za ve\u010djo prepoznavnost, krepitev zaupanja ter la\u017eje iskanje lokalnih izdelkov in storitev. Bakon Kriszti\u00e1n Attila z Univerze v Panoniji je nato predstavil digitalno platformo, ki nastaja v okviru projekta C4F-ELEVATE. Platforma bo podpirala ve\u010djo prepoznavnost rokodelcev in rokodelske dedi\u0161\u010dine na slovensko-mad\u017earskem \u010dezmejnem obmo\u010dju ter odpirala nove mo\u017enosti za predstavitev znanja, izdelkov in do\u017eivetij \u0161ir\u0161i javnosti. Program je zdru\u017eil strate\u0161ke usmeritve in konkretna orodja, ki jih lahko rokodelci uporabijo pri vsakodnevnem komuniciranju. Pokazal je, da uspe\u0161na digitalna promocija ne pomeni zgolj prisotnosti na \u0161tevilnih platformah, temve\u010d predvsem razumevanje ob\u010dinstva, premi\u0161ljeno izbiro kanalov, dosledno komunikacijo in ustvarjanje vsebin, ki izra\u017eajo kakovost ter zgodbo rokodelskih izdelkov. Tolma\u010denje v slovenski in mad\u017earski jezik je omogo\u010dilo izmenjavo med udele\u017eenci z obeh strani meje. Znanje, predstavljeno v Szombathelyju, bo podprlo nadaljnje izobra\u017eevalne aktivnosti in razvoj projektne digitalne platforme ter prispevalo k ve\u010dji prepoznavnosti, dostopnosti in sodobni relevantnosti rokodelske dedi\u0161\u010dine v digitalnem okolju.<\/p>\n<p>Slike: C4F-ELEVATE<\/p>\n<\/div><style type=\"text\/css\">.fusion-gallery-1 .fusion-gallery-image {border:0px solid #e2e2e2;}<\/style><div class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-9 fusion-gallery-layout-grid fusion-gallery-1\" style=\"margin:-5px;\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-1-scaled.jpeg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-1-460x295.jpeg\" width=\"460\" height=\"295\" alt=\"\" title=\"C4FELEVATE workshop 20260624 (1)\" aria-label=\"C4FELEVATE workshop 20260624 (1)\" class=\"img-responsive wp-image-21210 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-8-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-8-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"C4FELEVATE workshop 20260624 (8)\" aria-label=\"C4FELEVATE workshop 20260624 (8)\" class=\"img-responsive wp-image-21234 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-7-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-7-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"C4FELEVATE workshop 20260624 (7)\" aria-label=\"C4FELEVATE workshop 20260624 (7)\" class=\"img-responsive wp-image-21231 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-6-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-6-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"C4FELEVATE workshop 20260624 (6)\" aria-label=\"C4FELEVATE workshop 20260624 (6)\" class=\"img-responsive wp-image-21228 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-5-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-5-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"C4FELEVATE workshop 20260624 (5)\" aria-label=\"C4FELEVATE workshop 20260624 (5)\" class=\"img-responsive wp-image-21225 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-4-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-4-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"C4FELEVATE workshop 20260624 (4)\" aria-label=\"C4FELEVATE workshop 20260624 (4)\" class=\"img-responsive wp-image-21222 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-3-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-3-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"C4FELEVATE workshop 20260624 (3)\" aria-label=\"C4FELEVATE workshop 20260624 (3)\" class=\"img-responsive wp-image-21219 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-2-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-2-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"C4FELEVATE workshop 20260624 (2)\" aria-label=\"C4FELEVATE workshop 20260624 (2)\" class=\"img-responsive wp-image-21216 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-1-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/09\/C4FELEVATE-workshop-20260624-1-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"C4FELEVATE workshop 20260624 (1)\" aria-label=\"C4FELEVATE workshop 20260624 (1)\" class=\"img-responsive wp-image-21213 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tretji strokovni dogodek C4F-ELEVATE v Szombathelyju je rokodelcem ponudil prakti\u010dna znanja za u\u010dinkovito spletno prisotnost, doseganje ciljnih skupin in predstavljanje njihovega dela po digitalnih kanalih.<\/p>\n","protected":false},"author":19,"featured_media":21237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[152,81],"tags":[],"_links":{"self":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts\/21207"}],"collection":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/comments?post=21207"}],"version-history":[{"count":1,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts\/21207\/revisions"}],"predecessor-version":[{"id":21243,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts\/21207\/revisions\/21243"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/media\/21237"}],"wp:attachment":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/media?parent=21207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/categories?post=21207"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/tags?post=21207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}