{"id":21939,"date":"2026-10-02T10:02:34","date_gmt":"2026-10-02T08:02:34","guid":{"rendered":"http:\/\/www.si-hu.eu\/2127\/?p=21939"},"modified":"2026-10-02T10:02:34","modified_gmt":"2026-10-02T08:02:34","slug":"prvo-srecanje-akademije-podezelskega-turizma","status":"publish","type":"post","link":"http:\/\/www.si-hu.eu\/2127\/sl\/2026\/10\/02\/prvo-srecanje-akademije-podezelskega-turizma\/","title":{"rendered":"Prvo sre\u010danje Akademije pode\u017eelskega turizma"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><a href=\"http:\/\/www.si-hu.eu\/2127\/sl\/p2_re-action_domov\/\"><img class=\"size-medium wp-image-15529 alignnone\" src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-500x258.jpg\" alt=\"\" width=\"500\" height=\"258\" srcset=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-200x103.jpg 200w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-400x206.jpg 400w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-500x258.jpg 500w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-600x310.jpg 600w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-768x396.jpg 768w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-800x413.jpg 800w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-1024x529.jpg 1024w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-1200x619.jpg 1200w, http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2025\/10\/RE-ACTION-Project-logo-Slovenia-Hungary_bilingual_color-1536x793.jpg 1536w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Prvi dogodek Slovensko-mad\u017earske akademije pode\u017eelskega turizma je potekal 23. septembra 2026 v Zalaegerszegu v okviru projekta RE-ACTION. Dogodek je organizirala Trgovinska in industrijska zbornica \u017eupanije Zala. Program je zdru\u017eil mad\u017earske in slovenske projektne partnerje ter turisti\u010dne ponudnike, med njimi ponudnike nastanitev in gostinskih storitev, lokalne pridelovalce in rokodelce ter ponudnike programov in do\u017eivetij. Namen dogodka je bil posredovati prakti\u010dno znanje, okrepiti \u010dezmejne strokovne povezave in pomagati podjetjem na podro\u010dju pode\u017eelskega turizma pri u\u010dinkovitej\u0161i uporabi digitalnih mo\u017enosti.<\/p>\n<p>Osrednje predavanje z naslovom \u00bb\u0160est to\u010dk digitalne poti gosta &#8211; od prvega iskanja do gosta, ki se vra\u010da\u00ab je izvedla Ang\u00e9la Katalin Fil\u00f3, mentorica na podro\u010dju umetne inteligence in marketinga z dolgoletnimi izku\u0161njami v prodaji in marketingu. Predavanje je sledilo celotni poti gosta: odkrivanje in iskanje, vzpostavljanje zaupanja in odlo\u010danje, rezervacija, priprava in prihod, do\u017eivetje na kraju samem ter odhod, priporo\u010dilo in ponovni obisk.<\/p>\n<p>Eno glavnih sporo\u010dil je bilo, da se izku\u0161nja gosta za\u010dne \u017ee veliko pred prihodom. Gost si celotno podobo ustvari na podlagi vseh sti\u010dnih to\u010dk, kot so rezultati iskanja, vsebine na dru\u017ebenih omre\u017ejih, spletna stran, sporo\u010dila, postopek rezervacije in osebna komunikacija. Udele\u017eenci so razpravljali o pomenu jasne vrednostne ponudbe, pristnih fotografij, a\u017eurnih informacij, preglednih cen, mnenj gostov, prepoznavne osebne prisotnosti in ve\u010djezi\u010dne komunikacije. Predavanje je pokazalo tudi, kako lahko pripovedovanje zgodb in dobro poznavanje prednostnih skupin gostov pripomoreta k bolj prepoznavni in nepozabni ponudbi pode\u017eelskega turizma.<\/p>\n<p>Prakti\u010dni primeri so prikazali, kako lahko umetna inteligenca pomaga pri na\u010drtovanju vsebin, pripravi osnutkov odgovorov, prevajanju, obdelavi pogostih vpra\u0161anj, oblikovanju prilagojenih ponudb in pripravi sporo\u010dil pred prihodom. Ob tem je predavateljica poudarila, da mora cene, termine, pogoje in kon\u010dne odlo\u010ditve vedno preveriti \u010dlovek.<\/p>\n<p>Dogodek je izpostavil tudi pomen sodelovanja med lokalnimi akterji. Ena pot gosta lahko pove\u017ee nastanitvene in gostinske ponudnike, pridelovalce, rokodelce ter ponudnike do\u017eivetij. Medsebojna priporo\u010dila lahko ustvarijo celovitej\u0161o izku\u0161njo, podalj\u0161ajo bivanje gostov in ustvarijo dodatne prihodke v regiji. Dvojezi\u010dni program s simultanim tolma\u010denjem je omogo\u010dil tudi strokovno razpravo in mre\u017eenje. Prvo sre\u010danje Akademije je tako oblikovalo skupno strokovno izhodi\u0161\u010de za nadaljnja izobra\u017eevanja in izmenjavo znanja v projektu RE-ACTION.<\/p>\n<p>Slike: Zala V\u00e1rmegyei Kereskedelmi \u00e9s Iparkamara<\/p>\n<\/div><style type=\"text\/css\">.fusion-gallery-1 .fusion-gallery-image {border:0px solid #e2e2e2;}<\/style><div class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-6 fusion-gallery-layout-grid fusion-gallery-1\" style=\"margin:-5px;\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-1-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-1-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (1)\" aria-label=\"RE-ACTION TA 20260923 Zeg (1)\" class=\"img-responsive wp-image-21942 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-2-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-2-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (2)\" aria-label=\"RE-ACTION TA 20260923 Zeg (2)\" class=\"img-responsive wp-image-21945 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-3-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-3-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (3)\" aria-label=\"RE-ACTION TA 20260923 Zeg (3)\" class=\"img-responsive wp-image-21948 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-4-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-4-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (4)\" aria-label=\"RE-ACTION TA 20260923 Zeg (4)\" class=\"img-responsive wp-image-21951 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-5-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-5-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (5)\" aria-label=\"RE-ACTION TA 20260923 Zeg (5)\" class=\"img-responsive wp-image-21954 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-6-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img src=\"http:\/\/www.si-hu.eu\/2127\/wp-content\/uploads\/sites\/14\/2026\/10\/RE-ACTION-TA-20260923-Zeg-6-460x295.jpg\" width=\"460\" height=\"295\" alt=\"\" title=\"RE-ACTION TA 20260923 Zeg (6)\" aria-label=\"RE-ACTION TA 20260923 Zeg (6)\" class=\"img-responsive wp-image-21957 fusion-gallery-image-size-fixed\" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prvi dogodek Slovensko-mad\u017earske akademije pode\u017eelskega turizma je projektne partnerje in turisti\u010dne ponudnike povezal ob \u0161estih to\u010dkah digitalne poti gosta in prakti\u010dni uporabi umetne inteligence.<\/p>\n","protected":false},"author":19,"featured_media":21960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[155,81],"tags":[],"_links":{"self":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts\/21939"}],"collection":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/comments?post=21939"}],"version-history":[{"count":1,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts\/21939\/revisions"}],"predecessor-version":[{"id":21964,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/posts\/21939\/revisions\/21964"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/media\/21960"}],"wp:attachment":[{"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/media?parent=21939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/categories?post=21939"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.si-hu.eu\/2127\/sl\/wp-json\/wp\/v2\/tags?post=21939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}