{"id":11644,"date":"2025-01-24T10:04:21","date_gmt":"2025-01-24T09:04:21","guid":{"rendered":"http:\/\/www.si-hu.eu\/2127\/?p=11644"},"modified":"2025-10-27T17:37:44","modified_gmt":"2025-10-27T16:37:44","slug":"sustainable-tourism-development-in-the-slovenian-hungarian-border-region","status":"publish","type":"post","link":"http:\/\/www.si-hu.eu\/2127\/2025\/01\/24\/sustainable-tourism-development-in-the-slovenian-hungarian-border-region\/","title":{"rendered":"Sustainable tourism development in the Slovenian-Hungarian border region"},"content":{"rendered":"

\"\"<\/p>\n

Sustainable tourism development of 40 enterprises, 20 attractions and 4 destinations will be implemented within the framework of the Interreg VI-A Slovenia-Hungary 2021-2027 programme, in the project “Cross-border destination development for inclusive and sustainable tourism in the Slovenian-Hungarian border area” (CROSSDEST) in the next two years. The first international professional meeting of the project took place on 15 January 2025 in H\u00e9v\u00edz, in NaturMed Hotel Carbona. The aim of the event was to strengthen the partnership and define a common framework for sustainable tourism development.<\/p>\n

Sustainable tourism development based on the standards of the Global Sustainable Tourism Council (GSTC) was launched in Slovenia exactly a decade ago this year, and today 95% of all guest nights generated in the country are realized in destinations with international sustainability certification. In international recognition of the work accomplished, Jana Apih, Head of the Green Destinations Representation in Slovenia, was elected Executive Director of Green Destinations in November 2024. This is why it is outstanding that the preparatory programs implemented in the project are implemented jointly by the Slovenian and Hungarian Green Destinations representations. However, this is only one of the project elements of the complex destination development project, since the seven participating partners, H\u00e9v\u00edz Tourism Non-profit Ltd., Pannon European Grouping of Territorial Cooperation, Murska Sobota Development Centre, Lendava Institute of Tourism and Development, Goodplace \u2013 Institute of Sustainable Tourism, S\u00e1rv\u00e1r Tourist & TDM Non-profit Ltd. and Innotime Hungary Consulting and Service Ltd. have the primary objective of unified tourism in the Slovenian-Hungarian border region. Sustainability development, including the development of a local product program, the assessment of legal and professional obstacles to cross-border tourism product development and the mapping of their solutions, as well as the implementation of destination-level sustainability pilot projects will be carried out in the next nearly two years.<\/p>\n

The project partners described in detail their role in the project and the tasks ahead. In the first panel, representatives of the destinations participating in the project, the staff of H\u00e9v\u00edz Tourism Non-profit Ltd., S\u00e1rv\u00e1r Tourist & TDM Nonprofit Kft., Murska Sobota Development Center and the Lendava Institute of Tourism and Development outlined their plans. The second panel gave the two Green Destinations representations and the Pannon European Grouping of Territorial Cooperation the opportunity to detail their objectives and plans, while the afternoon program presented how the project helps local entrepreneurs to obtain sustainability certifications and expand the tourism offer. The partners held the first partner meeting, during which they reviewed the reporting and communication requirements of the project, established the Steering Committee and set out the steps for the implementation of the project.<\/p>\n

Over the next two years, the project will not only certify the sustainability of the participating destinations, but also create a unified cross-border tourism network. This network builds on local products and sustainable services to offer a unified tourism experience that meets international standards.<\/p>\n

Photos by CROSSDEST<\/p>\n

 <\/p>\n<\/div>