{"id":20180,"date":"2026-07-09T16:36:39","date_gmt":"2026-07-09T14:36:39","guid":{"rendered":"http:\/\/www.si-hu.eu\/2127\/?p=20180"},"modified":"2026-07-09T16:36:39","modified_gmt":"2026-07-09T14:36:39","slug":"a-new-sustainable-tourism-product-enriches-heviz-and-its-region-heviz-picnic-box-launched","status":"publish","type":"post","link":"http:\/\/www.si-hu.eu\/2127\/2026\/07\/09\/a-new-sustainable-tourism-product-enriches-heviz-and-its-region-heviz-picnic-box-launched\/","title":{"rendered":"A new sustainable tourism product enriches H\u00e9v\u00edz and its region: H\u00e9v\u00edz Picnic Box launched"},"content":{"rendered":"

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April 2026<\/p>\n

The H\u00e9v\u00edz Picnic Box program connects local producers, regional flavors from Zala, and active leisure opportunities into a new, experience-based tourism product. The aim of the project is to strengthen the presence of H\u00e9v\u00edz and its region among domestic and international visitors through a sustainable, authentic, and experience-driven tourism offer.<\/p>\n

The initiative is one of four pilot projects of the CROSSDEST program (SIHU00138), titled \u201cCross-border destination development for inclusive and sustainable tourism in the Slovenian-Hungarian border region.\u201d The CROSSDEST project brings together several Hungarian and Slovenian organizations. The H\u00e9v\u00edz Picnic Box pilot project is led by H\u00e9v\u00edz Tourism Nonprofit Ltd., while its professional implementation is carried out by Szeret\u00fcnk Zala, building on its years of regional experience, local knowledge, and experience-based approach.<\/p>\n

The H\u00e9v\u00edz Picnic Box brings together local producers and their products within a 30\u201350 km radius of H\u00e9v\u00edz into a joint tourism offer. It provides new opportunities for conscious travelers, visitors seeking gastronomic experiences, active tourists, and locals open to regional values.<\/p>\n

As part of the program, multilingual, story-based presentation materials about the producers have been created, along with descriptions highlighting the geological and local connections of selected products. This way, the project not only showcases local flavors but also brings the natural, geological, and cultural landscape values of the region closer to visitors.<\/p>\n

The box is available at the H\u00e9v\u00edz Tourinform office, where both traditional and electric bicycles can also be rented. In addition, cycling routes have been developed that connect the participating, visitable producer locations with nearby attractions. Thus, the H\u00e9v\u00edz Picnic Box is not only a selection of local products but also a tool for actively exploring the region.<\/p>\n

Beyond the picnic package, visitors have the opportunity to visit producers, join farm tours, participate in workshops, and take part in various experience programs, typically with prior registration. Visitors can find detailed information on visits, learn about the producers\u2019 stories, and discover interesting facts about the products at www.heviz.hu\/hu\/projektek\/crossdest\/helyi-termek<\/a>.<\/p>\n

The development is of key importance for the tourism visibility and growth of Zala County, as it goes beyond traditional product sales. The project connects local gastronomy with active tourism and experience-based rural programs, creating a complex tourism product that supports local businesses, enriches the region\u2019s offer, and contributes to presenting the identity of Zala through flavors, stories, and personal experiences.<\/p>\n

The long-term goal of the program is to strengthen local cooperation, create new tourism connections, and further enhance the attractiveness of H\u00e9v\u00edz and Zala County.<\/p>\n

More information:
\nhttps:\/\/www.heviz.hu\/hu\/projektek\/crossdest\/helyi-termek<\/a><\/p>\n

Creative video materials:
\nhttps:\/\/www.youtube.com\/watch?v=31vbeQ4uzfc&list=PLNn_-K3YV1zJpHTwt97uRkYiwGiymT9N5<\/a><\/p>\n<\/div>