The development of rural tourism in the Slovenian-Hungarian border region, tourism based on local values and cross-border cooperation were at the centre of the presentation on the RE-ACTION project at the Tourism Professional Day in Sárvár.

The first Slovene-Hungarian Rural Tourism Academy event brought together project partners and tourism providers to explore the six points of the digital guest journey and practical AI tools.

The RE-ACTION project was presented to visitors at ÖKO-EXPO in Szombathely on 17–18 September 2026, highlighting the potential of sustainable rural tourism and cross-border cooperation in the Slovenian-Hungarian border region.