As part of the HOUSES to go project, the first activation event was successfully held on May 6, 2026. The event was hosted by the Hegypásztor cellars in Szőlőhegy, Oszkó, where Hungarian and Slovenian participants worked together to prepare the project’s future programs.

The event began with opening remarks, during which István Kovács, managing director of Pannon Helyi Termék Nonprofit Kft., welcomed the participants and outlined the day’s main objectives and professional focus areas.

Following the opening remarks, participants were given a comprehensive overview of the current status of the HOUSES to go project and the related marketing activities. The presentation covered the project’s objectives, the communication strategy behind the event announcements, and the main elements of the planned marketing strategy. Particular emphasis was placed on the role of joint communication in increasing the visibility of the heritage houses and in strengthening partnership collaborations. Following a short break, the morning program continued with introductions by the participating heritage houses. The organizations present described their own activities, their experiences to date, and their future plans. The introductions provided an opportunity to deepen professional dialogue and identify common areas of cooperation and opportunities for development. Following the lunch break, the presentations by the heritage houses continued, and the afternoon program focused on presenting the themes of the event calls and providing a professional overview of the implementation plan. The participants jointly discussed the opportunities and challenges related to each topic, and formulated suggestions for successful implementation. The professional consultations and introductions took longer than planned, so the late afternoon program elements were implemented flexibly, adapting to the interests of the participants. Some of those present visited the Hegypázstor cellars, while others participated in a visit to the Hegyhátszentpéter country house. The event contributed to strengthening professional relations between the organizations participating in the project, facilitated the exchange of experiences, and laid the foundation for the joint preparation and successful implementation of thematic pilot events. The organizers provided Hungarian-Slovenian interpretation throughout the entire program, supporting cross-border professional dialogue and active cooperation.

Photos by HOUSES to go