Complex visitor guide system, tourism promotion and cross-border road access in the Slovenian Hungarian border region.

The project aims to include the peripheral areas of the Slovenian-Hungarian border region (on the Hungarian side a 30 km wide strip along the border (primarily the cultural regions Slovene Raba region, Őrség, Göcsej, Hetés), on the Slovenian side the rural areas with small villages around the towns Lendava, Murska Sobota and Ptuj) into the tourism offer by the realisation of a complex visitor guide system’s concrete elements, by a targeted tourism promotion positioning these areas as an attracting tourism destination and by securing the condition of crossing the border.
Namely, this region does not appear as a common tourism destination; therefore, the number of visitors and overnight stays remains low.
The general purpose of the project is beside positioning, promoting and marketing this area as an attracting tourism destination is to present the unique cultural and built heritage and natural values of these cultural regions and to support the merging of scattered and point-like small-scale points of interests into common attractions and complex products. This activity will be supported by the effective operation of multi-element visitor guide system.
The local tourism providers, visiting tourists and local residents will mainly benefit from the main outputs of the project, namely the creation and realisation of a complex visitor guide system and a tourism promotion activity in the project target area; and furthermore, the securing of an appropriate cycling connection in the border region, as a touristically underdeveloped area.
This development cannot be reached by only a local-level supply but only by connecting and stringing the complementary Slovenian and Hungarian attraction-supplies.
The project relies on a well-elaborated partnership and the visitor guide system applies innovative solutions; therefore the project will result in long-lasting and sustainable impacts for the target area.



  • Priority axis 1

    Investment priority 6c

    SO 1: To increase attractiveness through the diversification and cross-border integration of the sustainable touristic offer in the programme area, based on the protection of the elements of cultural and natural heritage

  • Project duration

    01.09.2017 – 30.09.2021

  • Comitted ERDF co-financing

    1.703.179,45 EUR

  • Project partners
    • Vas Megyei Önkormányzati Hivatal (Lead Partner)
    • Zala Megyei Önkormányzat
    • Zavod za kulturo, turizem in šport Murska Sobota
    • Zavod za turizem in razvoj Lendava / Turisztikai és Fejlesztési Közintézet Lendva
    • Znanstveno-raziskovalno središče Bistra Ptuj
    • NIF Nemzeti Infrastruktúra Fejlesztő zártkörűen működő Részvénytársaság